Johanna Friedman 
Visual Arts, Textiles & Graphic Design

I’m Johanna Friedman, an independent based in Los Angeles. Inspired by my background in fine arts and textiles, my work celebrates visually driven design to create bold, compelling visuals. I am experienced in brand identity, art direction, editorial, surface design, and digital marketing. I have worked with a diverse range of forward-thinking clients to craft elegant and playful visual stories.

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I work as a creative partner, collaborating with my clients to outline a strategy and develop shared points of reference to best communicate and package their story. I’m comfortable working solo or assembling a team to best serve a project’s needs.